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User-Centric Innovation | Business Model Innovation | Management Practices Innovation
Harvard Business Review named user-centric innovation as one of the 10 breakthrough ideas.

 Aiming at customer value

The purpose of user-centric innovation is to really understand what customers want. The point is to identify significant unfulfilled sources of customer value.
 
Our first step is to go beyond the competition – we analyze the existing customers, but we also discover which non-customers can be turned into future customers.

To do so, we focus on a target customer’s complete job and its outcomes, rather than on the features of any particular product or service used to perform it.

Bizneos applies outcome-oriented job descriptions, as well as ethnography, work practices and usage observation techniques to discover significant unfulfilled needs that are normally not revealed through traditional market research.

It also allows us to reduce or eliminate those costs of customer proposition that have little value contribution.

With the use of these value innovation methods we achieve two simultaneous benefits:
 
  • driving up sales volumes, by adding valuable offer ingredients not provided by competition
  • increasing margins, by avoiding and reducing less valuable offer ingredients on which the competition (and investment) is strong
Our selection process identifies business situations with high potential for customer value breakthrough and for profitable growth.


We call these two steps the “WHAT” and the “WHERE” of the innovative business opportunity search.
 
Once the list of business opportunities is ready, your business guide leads you to building a differentiating win-win business model supporting the chosen opportunity.



Customer wisdom

“If I had asked my customers what they wanted, they'd have asked for a faster horse”

Henry Ford

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